so delicious dairy free

Selections from a series of nine ads from the So Delicious Dairy Free campaign by Orchard Creative. We wanted the sound design to further emphasize the hypnotic, trippy feeling of the visuals in the ‘Dairy Free Your Mind’ campaign. Taking influence from ASMR and binaural recordings, we focused on spatializing the sounds and giving them a really haptic feel. This campaign saw a 92% increase in Ad Recall and 82% increase in Product Consideration – 5x the norm for similar campaigns.

CREDITS

Sound Design: We Time Audio House
Concept: Orchard Creative
Staging: WoodShop